Doing more with less


I have much to thank my parents for, but especially for getting me Legos at an early age.

In a time long before giant Lego stores and 1000+ piece sets, my parents got me a small box of legos from the nearby Kmart with instructions to make a police helicopter. At first, they were hesitant to get them for me, but I am pretty sure that I made some promise of doing extra chores (which by the way there was no such thing as “chores” or “allowances” in our family, simply things you were supposed to do no matter what).

Having recently left Nicaragua as war refugees before coming to rural eastern North Carolina, my parents had to think about doing more with less in every single decision they made and convincing them to buy me those Legos was no easy task.

By the time we got home, I had built the police helicopter in just a few minutes. A breakthrough phenomenon occurred for me the moment I took it apart right after. This was the very first time I realized that I had, in my hands, a medium that I could quickly learn to use, transform, and create anything I could imagine with or a slightly more square version of it.

Even to this day, I feel like I am still doing the same learning and building. Instead of building on my own with the few pieces that came with my first set of legos, I am now part of a cross-functional team at Pixbit with skills ranging from engineering, design, physics, linguistics, and with a spectrum of backgrounds that pushes the limitations or constraints of how we see problems.

More specifically, I feel that my background has led me to what I consider my calling. I feel like I am still the kid who started with legos, then stepped up to Steeltec (think metallic Legos with motors), later to a mechatronics class at NC State University, and finally as CTO of Pixbit.

Apart from still getting super excited and diving right into new tech, platforms, and mediums that we can create with at Pixbit to empower the brands we work with, I have a particular interest in solving the problem of “Are we working on the right thing?”. Thus, I spend most of my day as liaison between the developers, designers, and customers.

With the power to really dig into what you are building also comes with the danger of focusing on the wrong things. As CTO, I have really come to enjoy the challenge of strategically balancing the constraints of time and budgets, constraints of technology, design and usability standards, and feeling we want all of our work to portray.

All in all, as a kid, Legos opened up the worlds of engineering and coding for me, and now I am anxious to see where the multi-talented team at Pixbit powered by processes from companies like Google and Ideo with current and future technologies Apple and Facebook will take us.